I lead marketing systems that turn pipeline into performance
From scaling startups to transforming enterprise ops, I align strategy, systems, and execution to drive real business growth.
Proven Impact
The results that define my approach
Healthcare, education, cannabis, franchise
Due diligence, integration, strategic positioning
$20M Native Grill & Wings acquisition
Multi-campus, multi-state coordination
Executive Profile
C-suite marketing executive who transforms marketing from cost center to growth engine. Proven ability to scale teams, budgets, and systems while delivering measurable business impact across regulated industries and high-growth environments.
Strategic Capabilities
Executive Experience
Board-Level Strategy
C-suite collaboration, investor relations, strategic planning
M&A Leadership
Due diligence, integration planning, value creation
Regulatory Expertise
HIPAA, Title IV, cannabis compliance, multi-state operations
Platform Innovation
AI implementation, martech integration, proprietary systems
Market Leadership
Healthcare Technology
HIPAA-compliant platforms, telehealth
Higher Education
Multi-campus operations, Title IV
Emerging Markets
Cannabis tech, regulatory navigation
Franchise Operations
Multi-location marketing, brand consistency
Leadership Differentiators
Crisis to Growth
Turned CRM failure into record enrollment growth
Exit Strategy
$20M franchise acquisition through strategic preparation
Healthcare Tech
HIPAA-compliant telehealth systems for addiction treatment
Case Studies
Real challenges, strategic solutions, measurable results
Led comprehensive digital transformation and exit preparation strategy resulting in successful franchise acquisition.
Developed a secure telehealth system enabling addiction treatment services across multiple states.
Functioning head of marketing during institutional CRM transition and high-growth cycle.
Complete SEO overhaul and website redesign driving massive organic growth for career-focused education.
Scaled marketing performance across 18 campuses while improving targeting efficiency and lead quality.
Award-winning SEO campaign that positioned Baked Bros™ as a cannabis industry category leader.
Marketing Systems
Platforms, automation, and campaigns that drive business growth
Tech Stack
Tech Stack
Tech Stack
Tech Stack
Tech Stack
Tech Stack
Trusted by Leaders
What colleagues and clients say about working with me
"What has impressed me most is his ability to lead and manage a team, create processes, procedures and products all while executing collaborative projects from inception to launch in an uncertain start-up environment."
"He's driven by new technology and has the unique ability to set strategic priorities, yet also operate at the practitioner level if need be."
"His ability to simplify complex systems while keeping them user-friendly was truly impressive. Beyond his technical skills, Zane's thoughtful collaboration and steady leadership made the entire process smoother and more effective."
Brands I've worked with
Let's Talk Growth
No pitch. Just a strategic conversation about where you're stuck and where you want to go.
"Most marketers optimize for clicks. I optimize for business reality."