The right partner can make it happen.
Cumulative awards, certifications & honors gained over time
Premium portfolio pieces authenticated and graded
Education
Full website rebuild, redesign and redevloment project built on HubSpot CMS.
CPG
Award-winning cannabis platform achieving 19,000% organic growth and $25M revenue impact
Content Campaign
A three month content campaign and partnership with Harvest aimed at entertaining people during the beginning of the pandemic
Organic Growth
B2B2C cannabis platform with strategic pivot execution and 1,200% email performance boost
Education
Increased organic traffic to the Radiography program page, which in turn lowered its cost per acquisition.
Education
Optimized for Closed-won landing page with enhanced user experience and conversion tracking
PPC Landing Page
Optimized for Closed-won landing page with enhanced user experience and behavioral mapping
Educational
Homepage mockup design created to enforce a brand message
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From audits to full-scale builds, I break down projects to show the challenge, approach, and outcome, with the same candor I bring to the boardroom.
A highly specialized, custom-built legacy CRM required a large support staff and had a steep learning curve, taking 2–3 years for staff to reach proficiency.
Industry operated under strict advertising restrictions, making traditional paid campaigns impossible. Retail partners withheld critical sales and customer data from manufacturers.
Company experiencing steady declines in organic traffic and online conversions. Nine-year-old website required developer intervention for simple edits, creating bottlenecks.
Recommendations from leaders, team members, and clients across industries
"Zane is the leader you want on your team. He is strategic, proactive and data-driven. What has impressed me most is his ability to lead and manage a team, create processes, procedures and products all while executing collaborative projects from inception to launch in an uncertain start-up environment."
"He's driven by new technology and has the unique ability to set strategic priorities, yet also operate at the practitioner level if need be. Another unique trait which Zane has in abundance is curiosity. He consistently raises questions and seeks to learn more to improve his critical thinking and business savvy."
"His ability to simplify complex systems while keeping them user-friendly was truly impressive. Beyond his technical skills, Zane's thoughtful collaboration and steady leadership made the entire process smoother and more effective."
"He managed many successful digital marketing projects and is great at organizing digital marketing campaigns. Zane is awesome at pulling data analytics and using that data to impact the target audience in an extraordinary way!"
"Zane understand branding and design as it relates to real-world marketing. Zane's knowledge of how a product relates to its target audience separates him from other artists. Being a creative strategist for nearly a quarter century, I have worked with a variety of teams on a variety of projects. Zane is one of the best!"
"Zane has been absolutely essential to the success of our in person and online campaigns, as well as his work on anything design related. He has increased our site and social media traffic exponentially."